Local SEO opportunity calculator
For a local service business the question is simple: what would more local enquiries actually be worth? Enter your numbers to estimate the extra sales, revenue and gross profit from reaching a target enquiry level, and whether the likely SEO cost is worth it.
How it works
The calculator works out how many extra enquiries a month it would take to move from where you are now to your target, turns those into likely jobs using your conversion rate, and then values them at your average job value and gross margin. The bottom line compares the extra gross profit against the monthly cost of the SEO work, because revenue alone does not pay for the marketing.
Gross profit is the right number to weigh here: it is what is left after the direct cost of delivering each job, so it is the money actually available to cover the SEO spend and still leave you better off.
How to use the result
Treat the target as a planning lever. If the extra gross profit comfortably clears the cost, the target is worth pursuing where it is realistic for your area. If it does not, raise the target, win a higher share of the enquiries you already get, or focus on higher-value jobs before committing to the spend.
SME Brief uses anonymised, aggregated UK service-sector enquiry data as a directional signal. It measures enquiry demand, not completed work or total market size.
This is a planning estimate based on your inputs, not a guarantee of rankings or enquiries. Local results depend on competition, reviews, your Google Business Profile and more.