Editorial standards
How we research, write, review and correct what we publish.
SME Brief exists to publish practical, useful and accessible information for UK small and medium-sized businesses. Our editorial approach is based on:
- clear explanations
- practical usefulness
- UK relevance
- transparent sourcing
- careful use of data
- visible corrections where needed
How articles are produced
SME Brief uses AI-assisted workflows for research, drafting and editing, but articles are reviewed before publication. We do not publish fully automated articles without editorial review. Every piece goes through the same checks before it goes live:
- Real sources. Factual claims and figures are checked against named, linkable sources, which we cite at the foot of the article.
- An accuracy pass. Anything we cannot stand behind is removed rather than guessed at. We do not invent statistics, studies or quotes.
- A quality check. Pieces are assessed against a fixed standard for usefulness, originality and clarity before they are published.
Sourcing and professional advice
Where articles include factual, legal, tax, finance or regulatory information, we aim to reference relevant public sources and make clear where readers should seek professional advice. Our articles are general information, not legal, tax, financial or professional advice.
Use of data
Our data reports are based on anonymised, aggregated enquiry data from UK service-sector platforms operated by our publisher and commercial partners. The data measures enquiry demand, not completed work, revenue or the wider UK economy, and we publish it as an early directional signal, not a definitive market measure.
Corrections
If you spot something wrong or outdated, email corrections@smebrief.co.uk and we will review it and put it right.
Who publishes SME Brief
SME Brief is published by Etopia. For more, see about SME Brief.