Marketing & Growth
Asking customers for reviews: what UK rules allow and Google bans
UK law permits some disclosed review incentives; Google bans them. Check the £300,000 penalty ceiling, prize-draw nuance and a review request you can use.
Marketing & Growth
Getting found, getting leads, and getting paid.
This section focuses on the decisions small businesses actually face: how to generate enquiries, how to judge marketing spend, how to improve local visibility, how to measure results and how to avoid wasting budget on activity that does not convert.
Marketing & Growth
Google Business Profile: the three changes that actually get a local firm called
Primary category, a complete profile and recent reviews you reply to: the three Google Business Profile changes with a documented mechanism behind them.
Marketing & Growth
Local SEO location pages: when UK SMEs should build them, and when they should not
Location pages can be a strong local-SEO asset or a thin mess. When a UK SME should build them, what a useful page needs, and how to avoid doorway pages.
Marketing & Growth
SEO for UK SMEs: the 90-minute audit before you spend a pound
Before paying for SEO, run this 90-minute audit: search like a customer, fix titles and service pages, sort your Google Business Profile, measure enquiries.
Marketing & Growth
The local SEO basics most UK small firms still get wrong
A no-nonsense checklist for getting found in local search - the handful of things that actually move the needle for small UK businesses.